Help everyone stay safe on the roads this Thanksgiving

Black Friday is a thing. So is Cyber Monday. Four more terms you should know about have appeared in recent years: “Blackout Wednesday,” “Drinksgiving,” “Thanksgiving Eve,” and “Danksgiving.” No matter the term, they all mean impaired driving and a higher chance of accidents and DUI convictions.

According to the National Highway Traffic Association (NHTSA), these days bookend the single highest period of fatal car accidents during the year. The dangerous stretch starts at 6:00 p.m. on the Wednesday before Thanksgiving and runs through the holiday weekend to end at 5:59 a.m. on Monday.

Blackout Wednesday, Drinksgiving, and Thanksgiving Eve refer to binge drinking that starts the day before the holiday. Alcohol sales jump by about 114%, so it’s not surprising that a recent survey identified more than 800 drunk driving-related fatal crashes over the Thanksgiving holiday.

“Danksgiving” refers to using recreational marijuana over the holiday weekend – something else with a high potential for significant safety and financial consequences.

How much would a DUI conviction cost you?

Quite a lot, as it turns out. The NHTSA estimates that a DUI could set you back “about $10,000 in attorney’s fees, fines, court costs, lost time at work, higher insurance rates, car towing and repairs, and more.” Driving drunk or high is just not worth it.

If you plan to drink or use cannabis over the four-day Thanksgiving holiday, use alternate travel strategies to stay out of court. Consider doing the following:

• Take public transportation if you live in an urban area.


• See if your community has a sober ride program and use it if needed.


• Put a ride-sharing service app on your phone so a safe ride is just a tap away.


• Call a taxi.


• Appoint a designated driver if you’re going out with family or friends—and hold them to a non-drinking/non-smoking policy.

Report suspected impaired drivers

Impaired drivers are a danger to everyone. If you see a vehicle doing any of the following, call 911 immediately.

• Swerving


• Weaving between lanes or straddling two lanes


• Braking or accelerating erratically


• Ignoring traffic signals


• Driving too slowly


• Driving on the wrong side of the road

Tell the operator where you are and as much about the vehicle as you can, including color, make, model, and direction of travel. Provide the license plate number if possible.

Get there safely

Enjoy the holiday in safety and travel smart. Don’t drive after drinking or using marijuana and keep an eye out for others who may not be as responsible. Always wear your seatbelt and make plans for alternate transportation. Your goal is to arrive alive.

Contact us

Our Risk Coaches are licensed insurance professionals who are trained to look at coverage from your perspective. They’re glad to help you navigate the often-perplexing world of insurance coverage. Contact your local Risk Coach™ professional, or call us at 800.342.5342 Monday through Friday, from 8:00 a.m. to 8:00 p.m. ET.

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